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  • Working Days

    9AM - 9PM

  • Saturday

    10AM - 8PM

  • Sunday

    Closed

Call Us: 561-509-0195

Team
AURA HAIR CO.

Our Team

MATT VRCHOTA

Born in Los Angeles and raised in North Carolina, I’ve always been drawn to creativity and the arts. In 2010, I moved to New York City to attend the Aveda Institute and began my career interning at a salon in SoHo, where I developed a love for precision, detail, and transformation.

After relocating to Florida in 2015, I built my foundation specializing in dimensional color and blonding techniques—creating natural, seamless results that became a signature of my work. Over time, my journey took a deeply personal turn as I began exploring hair replacement after experiencing hair loss myself.

That experience completely shifted my purpose in the industry. Today, I’m passionate about helping both men and women restore their confidence through modern, non-surgical hair replacement solutions. My focus is on creating natural results that not only look incredible but allow my clients to feel fully themselves again—with hair that moves, styles, and blends flawlessly.

In 2020 she was given the prestigious honor of being named one of Moderns Salon Top 100 stylists in the nation. Her specialty is all aspects of coloring especially corrective but not limited. To add to her resume she has also been educated for multiple top-color brands. Soon ventured on her own as an independent color educator. Her passion to share knowledge is fierce and helping others in the industry level up is what fuels her. Her in-person hands-on classes are filled with practical and effective ways to work smarter and not harder with also building revenue at the same time. Aura opened its doors in 2019 and has been a thriving talent hub since.

The culture in the salon is a lot like her, laid back but very focused on the client and the work. Her team is what drives her and keeps her pushing limits to make the most amazing, safe, and fun place for any talented stylist to come and spread their creativity. In 2021 the newest venture she is taking on is alternative hair. She has just launched a new company Wigs By Dominique. As she is now taking on the hair loss community by storm. Her mission is to educate her colleagues and existing and future clients that wig/topper wearing can be and is sexy. Helping women find better solutions and confidence is her newest passion project. Dominique in her spare time, you can find her spending time with her husband and two sons. “ I love my career, I love my salon, and I love my team. My calling is to educate, innovate and inspire. If Im doing one of those things I’m good. “